CRAZY NORTH
Crazy North is a young brand of clothing for Moscow Spartak fans. Until recently, there was only an online store, but in September the owners decided to open a show room and found a suitable room for it, having invited their old friends, the architects of the MAST studio Vladislav Gaiduk and Vasily Korotkov, to decorate the interiors.It was a restaurant warehouse, littered with various trash. The ceiling and walls were covered with drywall, and an old laminate covered the floor. I have immediately noticed the arch. I had no idea about the layout yet, but I thought we would place shelves there and display accessories or shoes. It is always harder to work with friends than with outsiders, so we take such projects on one condition: they say what they need and don’t interfere the project further. And so it happened this time: we took control of the builders, procured materials, created this project from scratch and implemented it.
Category
RETAIL
Location
Moscow, Russia
People
VG
Area
25
Completion date
2018
Site
Photographer
Polina Poludkina
Red corridor is illuminated by linear fixtures located almost at floor level.
Shelves for clothes and accessories are located in a brick arch.
The area of the room is small, only 25 m², so we approached to the layout with special attention. On this "patch" it was necessary to place the trading hall itself, a fitting room, a cash desk counter, as well as a small utility room. We decided to hang almost all the clothes on the walls, leaving a little space for shoes and accessories. We wanted to keep the "air" and not to clog every millimeter of the space with stuff. We placed the counter in the center of the hall, directly opposite the entrance, placed the fitting room behind it and fenced it off from the counter with a wall. The result was a circular layout, due to which it was possible to maximize the use of all the walls for demonstrating clothes. Now visitors walk in a circle and sequentially study the entire assortment — this is very convenient and correct for such a small room.
The circular layout allows visitors to sequentially explore the entire assortment of the show room.
A corridor leads to the main room, which was completely painted red with the backlight set below — thus creating a pleasant and even slightly mysterious atmosphere that intrigues and prepares visitors to enter the main hall. A small recess in the corridor was fenced with roller shutters and equipped with a small warehouse. We immediately decided to leave the old brickwork and make it the background for the rest of the interior. And so that the brick does not stain clothes, three of the four walls were covered with white panels — multi-colored clothes look great on white! The fourth wall is almost entirely occupied by an arch, on which we had to work hard. During dismantlement, we encountered unforeseen difficulties: the sandblast failed to remove the old Soviet plaster, which had firmly eaten into the walls, so it had to be knocked down manually with a perforator and an extra week was spent on this. The dressing room was fenced off from the main space with the usual IKEA curtains. When nobody is there and the curtains are open, it literally dissolves in space. This technique allowed to save square meters.
